Writing articles that are Search Engine Optimized
Article marketing is perhaps the most important method for sending very targeted traffic to your blog or website. However, if you really want to get as much as possible from your efforts you need to make sure that your articles catch the attention of the search engine spiders so that you can generate cost free traffic. But the search engines will not help you even a little bit if the articles you create do not follow the search engine rules. If you really want long term success to result from your article marketing, it is vital that what you write is search engine optimized so that you can create a regular flow of traffic for yourself.
Do not Forget to Focus on the First Paragraph of Your Article: The first paragraph of your article is of the utmost importance because this what the search engines will utilize to tell others what your website is about in the search results. This is why you should always use your main keyword in the first paragraph. But if you are not able to do this, you should attempt to put your keyword phrase in the article as soon as you can. You want the search engine spiders to know what your targeted keyword is without having to search too hard for it. The less work you produce for the search engines, the better.
Using Anchor Text in Your Resource Box: For the sake of your business and for SEO purposes, HTML resource boxes are greatly preferred over plain text boxes. If at all possible, you need to use your keyword phrases as part or all of your anchor text. This is your most effective method for letting search engines know that you want to have your website associated with and ranked for those specific keywords. Never underestimate the power of HTML in your resource box when you’re looking to make the most from your article marketing efforts.
Write for Human Readers First: While you’re all excited about optimizing your articles for the search engines, don’t forget that you’re writing for human readers first. When your article doesn’t help the readers or if it is difficult for them to get through, getting ranked in the search engines is useless, even for your most important keywords, because–after all, it is the people who read the article who are most beneficial to your business efforts. The main objective for your business needs to be finding a way to balance the requirements of the search engine spiders while also giving your readers something of real value to read.
If your title is incorrect grammatically, then it will not be a good first impression for the people who do manage to find your website via the search engines. Even if you do end up getting ranked for this particular keyword, your visitor count will decrease because of this one stupid mistake. So be certain your title has the proper grammar.
Human Readers Are the Most Important: While you’re all excited about optimizing your articles for the search engines, don’t forget that you’re writing for human readers first. If your article isn’t helpful to or readable by the people who click on it then getting ranked for your targeted keywords will be worthless because, after all, it is the people who read what you have written who are the most beneficial to your business. The main objective for your business needs to be finding a way to balance the requirements of the search engine spiders while also giving your readers something of real value to read. To conclude, if you really want your articles to send you traffic you need to find a way to optimize them for the search engines. After you’ve found a good position in the search engine (particularly Google) ranks, you should be able to expand your reach and use other keywords that will also bring you traffic through the articles that you write. So the real secret to finding success is making sure that what you write is properly optimized for the search engines while also making sure that the readers will enjoy them as well.
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July 22, 2011 | Posted by Tracy Zabek
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